How to Design a Rugby Jersey That Stands Out

21 May 2025 by
How to Design a Rugby Jersey That Stands Out
Team Spirit, Jeremy Lipscombe

In rugby, your jersey isn’t just something you throw on before a match, it’s a symbol of who you are as a team. It tells a story long before the first whistle blows. From club colours and heritage-inspired motifs to bold patterns that demand attention, a well-designed rugby jersey captures the essence of your squad’s identity and sends a clear message: we came to play, and to be remembered.

Whether you're part of a grassroots team in regional Australia, a school side gearing up for inter-school comps, or a semi-pro club chasing promotion, your kit should be more than functional, it should ignite pride, create unity, and reflect your club’s personality.

The good news? With today’s tech, tools, and custom gear experts like Team Spirit Sports, designing a standout rugby jersey has never been easier. But it still takes more than picking colours, you’ll need to blend smart design with durable performance features that can handle the grit of a tackle-heavy sport.

So, ready to create a rugby jersey that turns heads and holds its own on the field? Let’s break down everything you need to know, from defining your team’s identity to choosing fabrics, collar styles, and custom design elements that make your kit truly unforgettable.

1. Define Your Team's Identity: Start with the Why Behind the Jersey

Before diving into colours, patterns, or fonts, take a moment to ask: What does your team stand for? A truly standout rugby jersey doesn’t start with design, it starts with identity. It’s about capturing the heartbeat of your club and translating it into a visual design that resonates with players, supporters, and sponsors alike.

This isn’t just a shirt. It’s your club's legacy stitched into every seam. So, let's build it from the inside out.

Team Colours: More Than Just Aesthetic

Your colours should do more than look good, they should mean something. Maybe they reflect your school heritage, your club’s local roots, or a tribute to a founding team. Choose 1–2 bold base colours and 1 accent colour for trim or detailing.

Ensure your colours offer strong contrast for easy visibility on the field, especially for televised or photographed matches. High-contrast jerseys help teammates spot each other quickly, on offence or defence.

Club Logo: Your Badge of Honour

The logo is often the first thing the opposition sees, and the last thing they forget. A strong, centralised logo placement (usually left chest or centre) reinforces team pride and provides instant brand recognition.

  • Use high-resolution artwork to ensure clean sublimation or embroidery.
  • If your logo has fine details, consider creating a simplified version for printing clarity.
  • Consider adding secondary marks (e.g. initials, emblems, or founding year) to the sleeve, collar, or lower hem for a custom touch.

Slogan or Motto: Words That Unite

A short, impactful motto can encapsulate your team's ethos and rally your players in tough moments. Whether it's “Earn Every Inch,” “Bleed Blue,” or “Respect All. Fear None,” a slogan adds personality and purpose to your jersey.

  • Place it on the back neck, inner collar, or under the logo, subtle yet powerful.
  • For junior or school teams, this can double as an educational or motivational tool.

define your team's identity with rugby jersey

2. Choose the Right Fabric: Built to Handle Every Ruck, Sprint, and Dive

Rugby isn’t gentle on gear. Between mud-soaked tackles, bone-rattling scrums, and 80-minute sprints, your jersey needs to be more than stylish, it needs to be tough, breathable, and built for impact. That’s why choosing the right fabric is one of the most important steps in designing a rugby jersey that performs as hard as your team does.

What to Look for in High-Performance Rugby Fabric

To keep players comfortable, agile, and protected, rugby jersey material should tick the following boxes:

Durable and Tear-Resistant

Rugby jerseys take a beating. Look for polyester blends with reinforced seams and anti-pilling technology, like TS Li-Tech or TS Exo-Tech from Team Spirit Sports, engineered specifically for contact sports.

Moisture-Wicking and Quick-Dry

Sweat is inevitable. Advanced fabrics with moisture-wicking properties draw sweat away from the skin, helping players stay dry and focused throughout the game. This also prevents the jersey from becoming heavy or clingy.

Breathability Without Compromise

With constant movement and close contact, overheating is a real risk. Fabrics like TS Cool Max and TS Triple Mesh are designed to offer maximum airflow while maintaining structural integrity.

4-Way Stretch for Mobility

Whether you're sidestepping defenders or reaching for a line-out, unrestricted movement matters. Fabrics like TS Stretch Taslon provide 4-way elasticity for freedom without sagging or stretching out over time.

UV Protection & Colour Fastness

Aussie sun is no joke. UV-resistant fabrics (UPF 50+) help protect players during day matches, while colour-fast materials prevent your club colours from fading after repeated washes and games.

Recommended TSS Rugby-Specific Fabrics:

  • TS Li-Tech: Elastic, breathable, and ultra-durable. Ideal for high-performance rugby kits.
  • TS Exo-Tech: Reinforced fabric perfect for tough match play with long-lasting stretch and recovery.
  • TS Cool Max: Breathable and quick-drying with high moisture management. Perfect for hotter climates.
  • TS Softshell (for outerwear): Water and wind resistant with anti-pilling technology, great for training jackets.
  • HD Polytwill: Heavier weight for traditional rugby kits with unmatched durability and shape retention.

Explore the full range of rugby-ready options in our TSS Fabric Library.

Fabric Fit vs. Function: Strike the Right Balance

  • Match-Day Kits: Choose a form-fitting, breathable jersey to reduce tackle grip and improve airflow.
  • Training Gear: Go for lightweight, looser cuts with high breathability to support movement and comfort during drills.

Don't just think about one match, choose fabrics that last the full season and still look sharp by finals.

3. Select a Collar Style That Balances Tradition and Tackle-Ready Function

Choosing the right collar style for your rugby jersey may seem like a minor detail, but it can make a big difference in both look and performance. The collar is one of the most visible elements of a jersey and plays a key role in the jersey’s functionality, comfort, and style. Whether you're going for a heritage-inspired look or a performance-first modern fit, there’s a collar style that fits your team's game.

Popular Rugby Jersey Collar Styles & Their Benefits

1. Traditional Polo Collar

Inspired by classic rugby kits from the early days of the game, the polo-style collar offers a timeless, polished aesthetic. It typically features a folded collar with a button placket and is ideal for clubs who want to honour their history or bring a touch of formality to their strip.

  • Great for off-field presence and community clubs with a proud legacy
  • Slightly more grip risk in tackles
  • Pairs well with heavier-weight fabrics like HD Polytwill

Best for: Old boys’ clubs, heritage rounds, school teams, and sponsors' days

2. Modern Minimal Collar (Tapered or Round Neck)

Streamlined and subtle, this style is designed for performance. It removes excess fabric that opponents could grab during a tackle and reduces irritation around the neck, ideal for players who want zero distractions during high-intensity gameplay.

  • Reduces risk of being grabbed in contact
  • Often used in professional and semi-pro jerseys
  • Lightweight and ideal for hot weather or fast-paced play
  • Seamless look for sublimated jerseys

Best for: Competitive senior clubs, professional teams, or sevens squads

3. Hybrid Crew + V-Neck Collar

This hybrid style blends modern performance with a slightly structured neckline. It often includes a reinforced panel at the neck to retain shape while still providing breathability and comfort.

  • Offers a secure fit without being restrictive
  • Maintains a neat appearance post-match
  • Works well for both short-sleeve and long-sleeve jerseys

Best for: All-round teams wanting a clean, modern look without going full pro kit

Additional Tips When Choosing a Collar Style:

  • For junior teams, opt for reinforced collars with stretch recovery to handle wear and tear.
  • Heat-pressed or sublimated designs look cleaner on flat, modern collars compared to traditional buttoned ones.
  • Think about layering, if your team trains with base layers, a lower-cut collar style often sits better over compression tops.

4. Incorporate Unique Design Elements: Make Your Jersey Unmistakable

If colours and logos form the foundation of your rugby jersey, then design details are what make it truly stand out. These subtle (and sometimes bold) enhancements help your jersey go from “standard” to “spectacular”, not just in photos, but on the field, in the stands, and online. Smart design elements don’t just look good; they add personality, shape, and storytelling to your kit.

Let’s break down some key features you can use to make your jersey uniquely yours:

1. Patterns: Add Depth and Energy

From faded geometric shapes to topographic lines, adding a patterned overlay can bring texture and movement to your jersey without making it feel busy. When done right, these elements create a sense of identity and flow that’s recognisable from a distance.

  • Use tonal patterns (e.g. navy on royal blue) for a subtle, professional effect.
  • Bold? Try gradient fades, tribal motifs, or angular textures that reflect your club’s culture or history.
  • Consider positioning the pattern on the chest, shoulders, or lower body to create a focal point.

Pro tip: Use your club’s mascot or initials in a repeating watermark-style pattern for a custom touch.

2. Side Panels: Form Meets Function

Side panels are more than visual fillers, they serve as powerful design tools that can enhance body shape and improve airflow when constructed from mesh fabrics. Visually, they help frame your jersey, making it appear more fitted and dynamic.

  • Contrasting colours or textured panels can add a slimming effect to the silhouette.
  • Panels can stretch from underarms to hem or taper toward the waist for a streamlined look.
  • Use vented materials (like TS Triple Mesh) in this section to increase breathability without sacrificing structure.

3. Sleeve Details: Let the Arms Do the Talking

Sleeves are prime real estate, don’t waste the space! They’re often visible in tackles, scrums, and post-match photos, making them the perfect place for creative flair or subtle club pride.

  • Add chevrons, stripes, or cuffs that contrast with the body of the jersey.
  • Include flag patches, initials, or “heritage lines” that symbolise founding dates or legends.
  • Consider integrating a different material or ribbed texture on the sleeve cuff for grip and stretch.

4. Bonus Touches That Stand Out:

  • Shoulder Panels or Yoke Design: Add a professional-grade look with reinforced seams or block colouring across the shoulders.
  • Inner Collar Taglines: Include your team’s motto or an inside joke only your squad understands, adds meaning and a layer of exclusivity.
  • Bottom Hem Detail: A small embroidered year or initials near the lower edge adds sophistication and club pride.

incorporate unique design elements to make your jersey unmistakable

5. Stay Game-Ready: Comply with Rugby Kit Regulations

Designing a knockout rugby jersey isn’t just about looking good, it’s about playing by the rules. If your team is competing in sanctioned leagues, school comps, or national-level tournaments, your kit needs to meet specific regulatory guidelines. Overlooking these can lead to game-day issues, penalties, or the dreaded need to redesign.

Here’s what you need to lock in:

Player Numbers: Placement and Size Matter

Most competitions require clearly visible numbers on the back of the jersey, usually at a minimum height of 230mm (23cm) for senior players. Numbers must be contrasting in colour, easy to read from a distance, and not obstructed by design elements or patterns.

  • Use block-style, sans-serif fonts for clarity.
  • Avoid gradients or graphics behind the numbers.
  • For professional and school leagues, the front chest or shorts may also require a smaller secondary number.

Sponsor Logos: Visibility vs. Compliance

Sponsors love exposure, but there are limits. Many leagues cap the size and placement of sponsor logos, especially on junior kits or televised competitions.

  • Common allowed placements: front chest, sleeves, upper back, or shorts.
  • Logos shouldn’t exceed a set percentage of the jersey surface (check your league’s handbook for exact specs).
  • Avoid placing logos over seams, folds, or ventilation zones where print quality may degrade.

School or youth competitions may ban certain sponsor categories altogether (e.g. alcohol, betting, or adult products).

Jersey Design Guidelines for Official Play

  • Most leagues require a distinct contrast between home and away kits, especially for televised matches or finals.
  • Long-sleeve vs. short-sleeve kits may have restrictions depending on age group or competition level.
  • No offensive graphics or slogans are permitted. Keep it professional and clean.

Need help navigating these rules? The team at Team Spirit Sports can help you align your design with rugby league and union requirements across Australia.

6. Bring Your Design to Life with Online Tools

You don’t need to be a designer to create something exceptional. With the Team Spirit Sports Rugby Jersey Builder, you can design your own rugby jersey online for free, no Photoshop or design degree required.

Here’s what makes it a game-changer:

Drag-and-Drop Interface

Change colours, collar styles, patterns, and panel layouts with a click. Add your club logo, sponsor images, or custom slogans directly into the design. It’s intuitive and user-friendly, even for first-timers.

Live 3D Preview

See your jersey come to life in real time. Rotate it, zoom in, check sleeve details, or make tweaks before you order. This gives you a clear, confident view of what your final product will look like, so there are no surprises at delivery.

Built-in Fit and Size Tools

Input team sizes with ease, from junior to senior, and get a breakdown of styles, cuts, and quantities to streamline your ordering process.

7. Don’t Skip the Huddle: Gather Team Feedback Before Finalising

You've crafted the colours, nailed the layout, and added those slick sleeve details, but before you hit “order,” take a breath and bring the team into the process. After all, the jersey isn't just about design, it's about how your players feel wearing it.

Why Feedback Matters

  • Players bring practical insights: “That sleeve trim might be itchy,” or “Can we make the numbers bolder for visibility?”
  • Coaches might highlight competition or branding requirements you’ve missed.
  • Committee members or sponsors may have input around logo placement or approval protocols.

Getting feedback early saves you from last-minute design changes, costly reprints, or post-delivery regrets.

How to Collect Feedback Effectively

  • Share the design using your online jersey builder preview or mockups.
  • Run a quick survey or voting poll for options like collar style or away colour.
  • Host a 5-minute team huddle (or Zoom) to walk through the key features and gather suggestions.
  • Designate one or two players to act as reps for junior or senior teams, ensuring the design works across all age groups.

Involving your team creates buy-in, so they wear the jersey with pride, not just because they have to, but because they helped create it.

8. Choose a Trusted Manufacturer: Because Quality is Non-Negotiable

You’ve locked in your design. Now what? Choosing the right manufacturer can mean the difference between jerseys that look amazing but fall apart after two washes, and kit that performs game after game.

At this stage, you need a partner, not just a supplier.

What to Look for in a Reliable Rugby Jersey Manufacturer:

  • Proven track record in contact sports apparel: Not all sportswear is created equal. Rugby requires reinforced stitching, abrasion-resistant fabrics, and specialised fit.
  • In-house design & production: Reduces errors, speeds up delivery, and ensures consistency between mockup and final product.
  • Sample and fit kit availability: Essential for clubs ordering in bulk to test quality, fit, and fabric feel before full production.
  • Clear communication and timelines: You shouldn’t have to chase updates. A good supplier should offer transparent timelines, production tracking, and dedicated support.
  • Australian-made or localised support: Faster turnaround, easier quality checks, and real people you can talk to if issues arise.

Team Spirit Sports offers Australian-made custom rugby jerseys, using advanced performance fabrics like TS Li-Tech and TS Exo-Tech, and provides support every step of the way, from creative tweaks to final delivery.

Final Whistle: Design a Jersey That Unites, Performs, and Lasts

Creating a standout rugby jersey design is about more than colour combinations or fonts. It’s about:

  • Telling your team’s story
  • Choosing the right fabrics for performance
  • Blending tradition with modern function
  • Involving your squad
  • And partnering with a manufacturer that delivers on quality

With a bit of planning, creativity, and collaboration, your jersey can become a badge of pride, worn with purpose for seasons to come.

Ready to bring your vision to life?

Let’s design something unforgettable, because your team deserves more than just a uniform.


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